Rob Holdway

Leading Eco Expert

Rob Holdway, one of the UK’s leading eco experts, is best known for presenting the Channel 4 reality show Dumped, in which 11 unsuspecting people were parked on a landfill site and left to forage to survive.  A product designer by trade and formerly a research fellow at the prestigious Royal College of Art, Rob was the project director for the seven metre-high WEEE man (waste electrical and electronic equipment) sculpture now on permanent display at the Eden Project in Cornwall.  He is a member of the judging panel for The Observer Ethical Awards and is one of eight government representatives advising UK businesses on eco issues. He has also recently been appointed a London Leader by the London Sustainable Development Commission.  Day-to-day Rob runs his own eco- consultancy business.  Its premise is simple: to make green issues palatable and financially viable to business. Its client list includes some of the biggest companies around the world, including Dell, British Airways and L’Oreal. Advising them on how to make their businesses and products more environmentally friendly, while improving sales and saving cash, lies at the heart of Rob’s conviction that: ‘making a profit doesn’t have to cost the earth’.