After joining the Morgan Motor Company, Charles Morgan spent three years completing a part time MBA in manufacturing management at Coventry University. Broadly, his work at the company has involved initiating quality improvements to the range of products and the services the company provides. The addition of new technology and of new models, notably the Aero 8, is essential to this process. The future of the company depends on the development and training of the workforce and the links with the best suppliers to maintain the process of continuous improvement throughout the company.
Charles Morgan led the team that developed the Aero 8 - the first completely new Morgan for thirty years. The car is Europe’s first AIV (aluminium intensive vehicle) and is 20% lighter than comparable vehicles.
MMC has been voted Specialist Manufacturer of the year 2000 by Autocar magazine, won the Guild of Coachmakers annual motor industry award for 2000 and for 2001, collected the Sir Henry Royce Award from the Guild of Carmen. In 2002, the Morgan Motor Company was voted one of the UK’s 100 most visionary organisations by British Telecom.
In 1978 and 1979 Charles Morgan won the British Racing and Sports Car Club and British Racing Drivers Club production sports car championships driving a production Morgan Plus Eight. In 1997 and 1998 he competed in the FIA International GT series driving a factory prepared Morgan Plus Eight GTR.
Charles imparts his knowledge and experience as head of the “First and Last” Family owned sports car company in existence, which is approaching its Centenary celebrations in 2009.
Most recently Charles has made headlines as the driving force behind the “Aeromax” Coupé, a one-off build for a private customer in Geneva, which is based on the company’s successful Aero 8 model. He has also been appointed Director of the consortium formed for “The LIFECar Project”, which aims to make Morgan the first sports car manufacturer of a zero emissions, fuel celled car, being both ecologically and economically efficient.