After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 1,000 supermarkets in the UK (incl. Tesco, Asda Wal-Mart, Morrisons, Waitrose) and is working on expanding overseas.
SuperJam is exhibited in the National Museum of Scotland as an 'Iconic Scottish Brand', alongside Irn Bru, Tunnock's and Baxters and Fraser was recently named 'Global Student Entrepreneur of The Year', the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story.
The company also invests in running 'SuperJam Tea Parties' for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam. Up to 600 guests attend each of these events and they are growing in popularity every month.