Truly Madly Baby was born after Julie had her first baby, Samuel in January 2005.
After winning investment on series 2 of BBC 2\'s accliamed business show, Dragons\' Den, and several TV appearances, including speaking as an expert on The Baby Channel, Julie was poised to take on the world of Direct Sales and baby products.
Julie won the 2007 Chamber of Commerce Business Person of the Year Award and the BT Essence of the Entrepreneur Award whilst the company, Truly Madly Baby, also won numerous business awards including the HSBC Start-Up Stars Awards 2006, UPS Local Business Award.
In June 2008 she faced her hardest challenge yet when the company went into administration......
Julie is an accomplished and confident orator speaking on subjects such as Starting a Business, Entrepreneurship, Brand Marketing, Women in Business, her experiences in the Dragons\' Den, and now she talks about life after Truly Madly Baby.
Julie\'s amazing story of starting a brand new business just three months after giving birth to her first son is truly inspirational.
Having experienced the loss of her business she speaks openly about what she learned and how she has moved on to her next challenge.