In 1979 Hemingway went on to undertake another “inappropriate” move for a future fashion designer by gaining a Degree in Geography and Town Planning at University College, London.
The move that sealed Wayne’s fate was actually taken to fuel funds for the band who he then played in (he says that he’s burned the evidence but we know where it is!). One day he decided to empty his wardrobe and that of his childhood sweetheart (now wife Gerardine) and took the contents to sell on Camden Market. Suddenly the realization dawned that money could be made from fashion. With Gerardine, Wayne built Red or Dead into a label that received global acclaim and resulted in the winning of the prestigious British Fashion Council’s Streetstyle Designer of the Year Award for an unprecedented 3 consecutive years in 1996, 1997 and 1998. After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi million cash sale.
In 1999, having sold Red or Dead they set up HemingwayDesign, which specializes in affordable and social design. Their highest profile project is, The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where HemingwayDesign were involved from the master planning, the architecture through to the landscaping and marketing of this groundbreaking project. Over 500 homes are now lived in and The Staiths has won a series of high profile awards including Housing Design Awards (best large project).
HemingwayDesign is now a multi-disciplinary design agency led by two generations of the Hemingway family and a wider team of talented designers.
HemingwayDesign’s other projects have included the highly acclaimed new club for the Institute of Directors on Pall Mall, IOD at 123, consultancies, The 4 Walls range of wall coverings for Graham and Brown, Technology,”Wet”, a tile range for British Ceramic Tiles and product , packaging and graphic design.(Current and recent clients include Coca Cola, John Lewis Partnership, B & Q, Sainsbury’s, Sky TV, Sony, The Royal Mail,CafeDirect, Hush Puppies, Antler, G Plan and The Caravan Club). A range of sustainable sheds and water butts (what are they shaped like?.you guessed it – bottoms!!)
Additionally HemingwayDesign curates a number of important festivals all over the country.
Wayne received an MBE in the June 06 Queens Birthday List, is a Professor in The Built Environment Department of Northumbria University, a Doctor of Design at Wolverhampton, Lancaster and Stafford and a Fellow of Blackburn College (Just call him Prof Doc, Doc, Doc Wayne Hemingway MA, BSc Esquire).
He is a writer for architectural and housing publications as well as a judge of international design competitions including the regeneration of Byker in Newcastle and Salford in Greater Manchester and the Stirling Prize, Europan and a TV design commentator.
Wayne supports such charities as, Shelter, Oxfam, Traid and The Princes Trust where he was the inaugural Chairman of an initiative to enable disadvantaged young people to work within the fashion industry.